Demand generation is more than generating a high volume of leads and delivering them to sales. Demand generation is about expanding the pipeline with qualified prospects, closing revenue and getting more customers to use your product. These are the 9 best practices B2B marketers need to adopt in order to build profitable paid search, lead[…]
Small business is a very broad market and sometimes it is very dependent on the type of small business. Some small business is 1-100 employees and is 90% of the market so would very hard to pinpoint but as someone who works with small businesses this is what I find works, but if I[…]
Infographic usage is significantly increased. In-person events are incredibly effective, folloowed by webinars and videos. LinkedIn continues to be the most effective resource for social media usage. Creating, producing and measuring the effectiveness of content marketing continue to be the top challenges.
If creating a social media marketing plan seem daunting to you, read on. Many of us struggle to fully understand what social media marketing is all about, let alone how to build one from scratch. What is social media marketing? Put simply, every action you take on social networks should be a part of a larger[…]
7 Tips To Balance Work and Family Here are 7 effective tips for working moms to help career and family flourish. 1. Let Go of the Guilt. Rather than dwell on how you’re not with your child, think about how your role in the company is benefitting the family. Perhaps you can afford certain classes or educational opportunities[…]